Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Read on to learn: Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Image ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...