Objectives vary depending on the industry and market you're in. All products and businesses go through three stages, with different advertising goals for each one. 1. The start-up business.

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

What is not appropriate is running an attitude campaign when nobody knows who you are. A good advertising objective involves deciding on which step of the hierarchy of effects will the advertising ...