PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

Last year, two major instances spotlighted a trend of negative marketing. In one incident, an Indian beauty service startup, Yes Madam fired its employees for giving honest feedback about job-related ...

There has been more trouble. There was a famous transphobia row and various advertising bans, not to mention the widely reported accusations of a “toxic workplace”, alluded to in an open ...