AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads
AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their ads, but what ...
PC Magazine5y
in-text advertising
An advertising system that embeds ads within the text of Web pages on sites that agree to host them. It matches ad inventory with the text on the pages and turns words or phrases into hypertext ...
Hosted on MSN2mon
Is OpenAI Getting Into the Advertising Business? The Company Is Sending Mixed Messages
OpenAI, maker of the mega-popular ChatGPT, is considering introducing advertising to its growing suite of products, according to an interview with the AI market leader’s chief financial officer.
CoinDesk5mon
What We’re Reading: The Books Redefining Marketing and Innovation
From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.