The services we can provide include: Advertising planning and buying Work with university partners and their chosen agencies to develop sound, strategic media plans and buys Ensure the right media mix ...

The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level ...

Led by Micah “Prestige” Blehm, Prestige Advertising and Auto Marketing Management are redefining digital marketing through innovative AI technology. Their cutting-edge, precision-targeted ...

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness ... department has produced dominant ...

A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Argaam has announced a transition to an in-house advertising management model as part of a strategic initiative to optimize ...