While Amazon hasn’t cornered the market on using cardboard boxes, the online retail giant: Accounts for 37.8% of e-commerce in the U.S. Lists 76% of U.S. households as Amazon Prime members.

Amazon India is set to enhance the attendees experience at the 2025 Maha Kumbh Mela, a gathering held every 12 years, by tackling a challenge with an innovative idea from Ogilvy India.