"But the [new] campaign started a public uproar that BMW was turning its back on one of the best taglines ever." The 1975 ...

In fact, the flexibility, low cost and high effectiveness of slogans make them almost mandatory for companies of any size, he says. The best slogans are mini-vision statements. When carefully ...

Logos and slogans are spectacular marketing and branding tools that flood our lives. Many of them enter our vocabulary and we end up automatically associating some phrases with certain companies ...

One early fast food slogan to catch on came courtesy of the White Castle hamburger chain. The small, square-shaped patties ...