On New Year's Eve, the No. 15 South Carolina Gamecocks took on the No. 20 Illinois Fighting Illini in the Cheez-It Bowl in Orlando, Fla. During a timeout in the first half at Camping World ...

This tops the Pop-Tarts Bowl. It took a Cheez-It cracker marrying a couple on a flatbed but that does it. Erin Doolin and Erik Yakes of Frederich, Maryland, are husband and wife after getting ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

WASHINGTON STATE AS of Friday had accounted for 2,600 of its 8,000 ticket allotment for the Cheez-It Bowl, WSU SID Bill Stevens told CF.C. A check of the CF.C archives shows that on Dec. 13 of ...

Bowl games don't mean anything? Don't tell that to Illinois and South Carolina. Here's how social media reacted to the big Illini victory.

The idea was a year in the making. In 2023, Florida Citrus Sports worked with Kellanova (NYSE: K), sponsor of both the Pop-Tarts Bowl and Cheez-It Citrus Bowl, to make the Pop-Tarts game trophy ...

The Kordeezy Fantacheezy is a special collaboration between Love Island season six winner, Kordell Beckham, and Cheez-It. (Image via Instagram/@cheezit) The Kordeezy Fantacheezy, a special ...