And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Assuming the answer is yes to those questions, the next step is to build out journey maps using the following general framework. The persona is a definition that represents the customer group you want ...