But it has. Brink is fully embracing it these days. She’s got some new custom New Balance sneakers from Mache with her Killa Cam nickname on it. That’s not the cool part of all this ...

Now, the customizer is bringing back the concept to his custom New Balance project. On Saturday (Jan. 18), Lorenz.OG will share a specific location within London's Soho neighborhood on his ...

Coco Gauff has recently revealed her custom New Balance sneakers for the 2025 United Cup. The 20-year-old described them as the "hardest shoes on the tour." The United Cup will kick off on ...

While Coco Gauff's custom New Balance match kit at the Australian Open pays homage to one of her favorite hobbies, the latest iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of ...