To adapt to these market trends, forward-thinking companies – whether business-to-business (B2B) or business-to-consumer (B2C) – are making the decision to become completely customer obsessed, taking ...

This week at the annual Forrester B2B Summit in Austin, company vice president and principal analyst Amy Bills shared four principles of behavior that allow customer-obsessed companies to grow ...

online reviews and a customer who says, “I’ll be back” and means it! That’s the difference between a willingness to promote and customer obsession.

Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with ...

Be customer experience obsessed. If I were only going to share one lesson, it would be this. Jeff Bezos built Amazon into the company that it is today by being what he has called “obsessed ...