Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Hello Kitty and the other Sanrio characters are known for their cute designs, and they've run into the hearts of consumers and fans for decades at this point. Now, they're running faster than ever ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

In the world of Sanrio, the famous Japanese brand, icon of kawaii culture, Pochacco has managed to gain a prominent place in the hearts of fanatics With a unique charm, cheerful personality ...

Her creation has helped the entertainment company Sanrio generate more than $80 ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ever Hello ...