"Meet Maymo, the hilarious lemon beagle taking YouTube by storm. Watch Maymo and his adorable pack in laugh-out-loud skits, epic pranks, and heartwarming adventures that dog lovers can't get enough of ...

But half an hour of image-searching photos of ducklings, puppies, owlets and sugar gliders, gave him pause for thought: ‘I have fallen down a rabbit hole – a cute ickle bunny wabbit hole.