Coca-Cola is one of the true giants of the beverage industry. Unfortunately, that also means when things go wrong, it can ...

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Dasani, a water brand owned by Coca-Cola, was looking to relaunch in Pakistan. The objective was to provide Dasani with a real point of difference to help it stand out within a highly commoditized ...

A company the size of Coca-Cola has largely grown its menu of product offerings through acquisition. Some of these are well-known brands, such as Minute Maid juice, Dasani Water, Sprite ...