Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.

Own goals and dropped balls can be the difference between a win ... Where do we want to be (strategy)? How do we get there (tactics)? It also must account for various likely contingencies and ...

Differentiate between goals, strategies and tactics in community-based work Create a theory of change for one aspect of your work in community, by devising a strategy and selecting corresponding ...