First came the speculation: a diamond ring was spotted on the ... Instead of the vertical setting of, say, an emerald cut ring, an east-west ring is set horizontally. It has become a favorite ...

“When placed in an east-west orientation, an emerald cut highlights the step-cut facet structure’s seemingly endless lines, making the diamond seem larger and more dramatic.” A classic style with a ...

A myriad of brands have released east-west rings over the past few years, with oval, emerald, and marquise cuts dominating ...

"When you think of a traditional solitaire engagement ring, elongated diamond shapes such as emerald or oval cuts will be set 'north-south' or vertically," explains the jeweller Rachel Boston. "An ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. No price is publicly listed, but the jeweler describes the ring as being “a ...

East-west rings can be crafted from any elongated stone cut, such as emerald, oval, marquise, or radiant cuts,' she explains. 'This unique orientation lends a fresh, modern feel to an engagement ...

“East-west engagement rings are great options for the modern bride. By simply orienting stones east-west, the classic diamond cuts such as emerald cut oval, and marquise are given a fresh ...

In 2002, Ben Affleck went in to Harry Winston to choose a pink diamond for Jennifer Lopez. He eventually decided on a 6.10-carat, radiant-cut fancy ... With her east-west engagement ring, Zendaya ...

These rings are defined by the orientation of the center stone. When Zendaya walked the 2025 Golden Globes red carpet, all eyes were on one thing: A big, beautiful diamond ring that sat on the ...

“East-west”? The term describes the directional setting of the stone. Instead of the vertical setting of, say, an emerald cut ring, an east-west ring is set horizontally. It has become a ...

“East-west engagement rings are great options for the modern bride. By simply orienting stones east-west, the classic diamond cuts such as emerald cut oval, and marquise are given a fresh perspective.