Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

With keenly spec'd Sub-Sonic Teles, Strats, Esquires and Strat Thinlines, the Cocktail Collection blends the artistry of fine ...

an electric guitar was big, hollow-bodied and built more like a violin,” Norvell explains. Instead, Fender created a version that was solid wood, in alder and ash for superior sound quality ...

What's really cool, though, is the new painted dashboard, done up in a specific sunburst tone that's commonly seen on Fender's guitars. No, it's not wood, but it sure looks like it could be.

1964: Fender begins production of acoustic guitars. The company has more than ... robust material were less friction between fingers and wood and less wear.