Once or twice a decade, Gillette comes up with a new gimmick to add to their razors and everyone rolls their eyes and says, 'Oh great, another blade, and now it's on springs.' However, nine times ...

Gillette hasn't added any new blades this time – five is as many as you can fit on a usable razor, it seems. Instead this is a Razor... that is heated. First shown to me and 2 other guys ...

The ergonomic razor handle — which Gillette says can fit most blade refills across its Venus razor line — is designed with a soft-grip gel to comfortably fit in your hands, according to the brand.

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a ... Gillette is not the only well-known CPG brand that uses an iPhone application to ...