Five years after killing off its hefty catalog to focus on the web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they ...

JCPenney is bringing back its catalog for the first time in five years ... and brought in designers like Jonathan Adler for the home store. But his strategy caused sales to decline 32%.

The thick, heavy Sears and J.C. Penney catalogs that brought store displays to American living rooms slimmed down and gave way to targeted mailings once websites could do the same thing.

Whether it’s capturing a photo of a friend’s purse, scanning the barcode of a JCPenney store item, or snapping a photo of a bedspread in our home catalog, customers can see an item they like ...