In fact, it isn't really JCPenney at all. The studios belong to Lifetouch and its parent company Shutterfly Inc. and they're using the awkward photo trend to grow their Gen Z customer base.

Styles and sizes ... JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait ...

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. JCPenney is going big on petite fashion with its new ...