Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Chief Brand Officer at Jazwares. "From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest ...

Stranger Things fans are eagerly awaiting the upcoming fifth season, but that’s not the only thing fans of the franchise have ...

BLDR sets are designed by Jazwares, the company that took the ... yet surprisingly deep and customizable dioramas from the Hello Kitty and Friends universe, featuring characters as you remember ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its ...