Jordan Brand frequently uses its extensive collection of well-known color schemes to effectively launch new models.

Following is a transcript of the video. Narrator: This is the Jordan 1 Retro Fragment. It originally retailed for $185 in 2014. But today a pair can resell for up to $2,000. And this is the Yeezy ...

With the reintroduction of the Air Jordan Nu Retro 1 Low, which has been modified for the golf course, Jordan Brand is fusing tradition and innovation.