LeBron James will fight for a gold medal in men’s basketball on Saturday and Nike will be rooting for him. A new commercial ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

James does the the triathlon version of the scene in this commercial, biking ... It's an ad for LeBron's new Nike sneakers: ...

The LeBrons are a mock family of LeBron James featured in commercials for Nike's line of LeBron James shoes. The four members of the family each represent an aspect of LeBron's personality ...

Today was no different as Barkley rushed for a 60-yard touchdown in an unreleased colorway of the Nike LeBron 4. James' love for football is well-documented, and his iconic signature sneaker line ...

Nike is selling LeBron Witness 8 sneakers for just $65. The retail price for these popular shoes is usually $110, so the discount offers shoppers a savings of 40%. Six different color ...

But Nike’s latest deal offers a wide variety of size and color choices for the LeBron NXXT Gen AMPD at only $95. All five color combinations of the shoe are listed at 44% off the original retail ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...