In America, however, things were about to change with the launch of MTV (Music Television) in August 1981. 40 years on, we take a look at how TV gave us the constant access to pop that we know today.
a cable network literally called "Music Television," stop playing music? When MTV premiered in 1981, music videos were a novelty; a network that played them 24/7 appealed even to cynical Gen Xers.