Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...