reflecting the much larger part mobile played in consumers shopping habits this year. Automotive saw a 75 per cent increase in click-through rate, while Business & Finance saw a 55 per cent bump. You ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones ... the least-used apps are also related to those three categories. Check out the ...

said: “We believe appetite for immersive ad experiences is growing rapidly and that savvy brands and agencies who want to interact authentically with consumers and drive higher engagement should ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

The firm concludes that application discovery is a huge barrier in the crowded mobile software space, and a solid marketing strategy ... app developers,” and an infographic outlining key data ...