Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

A merican tennis star Coco Gauff competed is competing in the 2025 Australian Open in Melbourne. The Vogue cover star played ...

Salehe Bembury and New Balance are deviating from their usual script for their next collaboration. Whereas Bembury typically gets out in front of leaks by teasing his sneakers early, the Salehe ...

Leonard was a splashy signing for New Balance when it re-entered the performance basketball market in 2018. Despite Leonard missing significant time due to injuries, his basketball shoes receive ...

World No.3 Coco Gauff is into the Australian Open quarterfinals after getting the better of 2021 Olympic gold medalist Belinda Bencic of Switzerland in the fourth round.