L ast month, I covered the news that Red Bull was releasing a new permanent flavor (or Edition, in their brand parlance) in Q1 2025: Red Bull Pink Edition, aka Wild Berries. At th ...

The first taste is typical Red Bull flavor. Sweet, slightly tart and with an acidic finish that makes it easy to keep coming back to. There’s a bit of sugar-substitute stickiness that clocks in ...

Two new flavors are now available in the US (Image via Red Bull) These additions aim to align with the brand’s strategy to innovate within the energy drink market and meet evolving consumer ...

Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose. The drink has ‘its own ...

Red Bull set the pace for energy drinks in the United States nearly three decades ago. But as competitors emerged, so did the pressure to branch out. The Austrian caffeine merchant has stepped up to ...

Red Bull is known for its interesting flavor options and the two newest cans certainly fit the bill. Introducing Red Bull’s The Pink Edition and Zero.