The new 24.7 collection may seem like business as usual, but a few key details also hint at a surprising new priority for the ...

Nike and Kobe Brand have jointly brought forth a special baseball jersey to celebrate Mamba Day 2025. Mamba Day is observed ...

The Pegasus Premium packs decades of innovation into its state-of-the-art midsole but not without at least one hefty caveat.

Nike’s shift to D2C and weak innovation hurt growth. Read why NKE stock’s low valuation doesn’t make it a favorable ...

In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear ...

The Nike Dunk Low is a popular collection of the Swoosh label that has undergone several makeovers over the years.

The 62-year-old was finally kicking up his feet after working a 30-years-stint at Nike, when he got the call to cut his ...

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Primary regions of the Hyper Royal blue overlays will dominate the design and create a strong visual statement on the sneaker. The signature mid-foot strap which distinguished the KD 4 design will ...

Here’s everything you need to know about the new line and its potentially massive implications for the biggest sportswear brand on the planet. Nike has previously sold dark colored sweat shirts with ...