The broadcaster’s most recent set of ITV Creates idents are designed by students and graduates, and feature sculptural interpretations of the channel’s logo The short films are part of an ongoing ...

ITV has put a novel spin on its idents by turning them into a platform for up-and-coming UK artists. Created by the channel's in-house agency, ITV Creative, ITV Creates sees artists given a week to ...

Saatchi London and Mark Denton launch a new set of idents modelled on classic movie intros for Toyota and ITV. We all know and love the classic movie intros, whether it's a man fishing from the moon ...