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The 2019 Christmas ad showed a housewife receiving a Peloton from her husband for Christmas. She takes the hint, and exercises like a maniac in gratitude, taking scared-looking selfies ...

(So much so, that Ladder has already clapped back with an entire Mac vs PC-style ad campaign.) The main difference is that Strength Plus leverages Peloton’s more widely known instructors.

Peloton’s collaboration with Target comes as the fitness company works to maintain turnaround momentum by tapping into the power of third-party retail marketplace collaborations. Peloton cited ...