The commercial begins on a hilltop ... decked out in hot dog attire sprinting down a grassy hill. The Pillsbury Doughboy rides on one of the pup's backs, holding the reins and yelling, "Wee!" ...

Alongside its quirky ad, Instacart is enlisting some of the commercial characters — including the Green Giant, Cheetos' Chester Cheetah, The Kool-Aid man and the Pillsbury Doughboy — for some IRL ...