The Mega Drive was rebranded as the Genesis in America. Katz proposed going for the jugular by attacking Nintendo's reputation with marketing. Commercial: The Sega Genesis has blast processing.

How do we know? It's all thanks to a custom Sega Genesis cartridge. IGN received a Sonic the Hedgehog 3 film mailer this week that includes a Sega Genesis cartridge that's actually playable.

It always sounded a bit crunchy, but crunchy in a good way. SEGA’s 16-bit console, whether you call it the Genesis or Mega Drive, always had a unique sound thanks to it’s Yamaha YM2612 sound chip.