Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very ...

consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text equivalent, meaning brand perception is increasingly ...

MassiveMusic Dubai, a Songtradr company and the Middle East’s leading music creative agency, has delivered an award-winning ...

It's a versatile tool that, when prioritised, can transform how consumers interact with and remember a brand. Sonic logos offer a clear example of sound being at the heart of a brand. The iconic ...

That is changing. The increasing use of virtual assistants, smart speakers, audio streaming and augmented reality, has brought the concept of "sonic branding" to the forefront. It was included in ...

01:55 – Defining sonic branding 03:48 – How has sonic branding changed over the years?06:57 – Sound across the customer journey09:14 – Sound plays a role in culture15:48 – How do you measure a brand’s ...

MassiveMusic Dubai has delivered a music and sound identity for Aroya Cruises. Aroya said in a press release that the ...

Sonic brand blends traditional Saudi culture with contemporary notes to capture AROYA’s ‘Remarkably Arabian’ essence ...

In line with the AROYA Cruises' core identity, the sonic identity by MassiveMusic uses Arabic instruments such as the oud and ...

The custom-made sonic branding blends the sounds of traditional Saudi Arabian culture with contemporary notes to create a music identity that resonates with Middle Eastern and international audiences.

Ahead of its theatrical debut on December 20, Paramount Pictures has revealed two brand-new clips of Sonic the Hedgehog 3 at CCXP 2024 in Brazil with an in-depth look at Shadow. The footage starts ...