Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.

Zimmer, Mary, and Rohit Deshpandé. "The Development of Choice Tactics in Low Involvement Situations." AMA Educators' Proceedings (1984): 220–223. (Scientific Method in Marketing, Chicago.) ...

Sometimes strategies, tactics and innovation are the by-products. Here are five questions: 1. Can you name all of your competitors? 2. Do you know what your competitors are doing? 3. Do you know ...

The game plan must answer two key questions: Where do we want to be (strategy)? How do we get there (tactics)? It also must account for various likely contingencies and risks that you may ...