Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.

Performance analysis data is used to shape players' practices, helping them to focus on the strategies and tactics they need to develop or improve to help them to perform better next time.

4. Do you know who the “new entrants” are? 5. Does “competitive intelligence” influence your strategy and tactics? If you answer “no” to any of these questions, you’re missing huge ...