exploring vibrant cities, or immersing yourself in Swedish traditions, the magic of Sweden is waiting for you. Ready to start your adventure? Plan your trip today at visitSweden.com.

A recent study commissioned by Visit Sweden has found that an incredible 50 percent of respondents in the United States are not entirely sure they could decipher the differences between Swedish ...

While a country cannot trademark its name, a recognized travel destination can. So, Visit Sweden is taking the cheeky but unprecedented move to resolve the issue by applying to trademark the ...