Your means of delivery is irrelevant,” strategy expert Alex M.H. Smith tells me, leaning forward in his chair. “It’s just the ...
How much did it cost to fill the room? You need a strategy that prequalifies the people you will reach. 3. It delivers your message. You can make a compelling case for educational seminars. Years ago, ...
To understand what the opportunities are for your company, the authors advise ... For most companies thinking about their space strategy over the next five to 10 years, data will be the dominant ...
Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...
The government must also develop a forward-looking national strategy for these technologies. This includes identifying threats and opportunities at home and overseas, setting research and ...
Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.