The second I walked into my local Zumba class for the first time, I felt a twinge of embarrassment — I was the youngest person there by decades. Did I really belong? Part of that resentment ...
He was even hired by Colombian pop star Shakira to choreograph the dance moves for some of her songs. The name Zumba didn't exist at the time though, as he instead called his classes "rumba ...
In the TV and social media spot, we hear the inner thoughts of women waiting for a class to begin ... feels refreshing, and Zumba’s reminder is a good one. Dance and have fun with your friends ...
Part of the brand’s messaging is “there is a Zumba class for every body and everybody.” And with a brand that has such a vast reach with consumers globally, much can be learned about how the ...