As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

Thankfully, our experts are here to break it down for you, and to explain all the matcha benefits that make it a great choice ...

"Matcha is considerably richer in antioxidants, l-theanine, chlorophyll and caffeine [than other forms of tea], giving it additional health benefits and making it uniquely prized in the world of tea," ...

It balances the slight bitterness, just like adding vanilla to a chocolate recipe.” There can be all sorts of reasons to try ...

Unsweetened matcha tea: 3 calories per gram (essentially a zero-calorie option as it's so low) Turmeric milk: Calories depend ...

The L-theanine in matcha increases alpha wave activity in the brain, enhancing focus and mental clarity. So, when you start ...

Discover the science behind green tea's weight loss benefits, from metabolism boosting to fat burning, and learn how to ...

You might have expected them to pick up a warming cappuccino. Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple ...

“ITO EN Group is striving to provide accurate information and disseminate research results on the health benefits of green tea and matcha [tea powder],” says Daisuke Honjo, president and ...

One of the primary drivers behind matcha’s rise to status symbol is its perceived health benefits. In a world where wellness is increasingly intertwined with social status, matcha quickly became ...

There can be all sorts of reasons to try matcha — and some unexpected benefits of making it your drink of choice. Whether you want less caffeine, are looking for fewer afternoon “crashes” or ...