From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance. SEO PPC PPC SEO Get the newsletter search marketers ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles ...