Henri Fayol’s management theory is a simple model of how managers interact with personnel. Although some aspects may be considered outdated for the modern workplace, other principles in Fayol’s ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Chad Brooks,Managing Editor Business.com earns commissions from some listed ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows you to outsource the ...

Businesses are turning to an old staple: supper clubs. Learn more about why.

When you’re trying to attract new customers and build your business, nothing is more important than your company’s public image. That’s because your brand reputation is the most powerful leverage you ...

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,..

Small business owners must deal with numerous accounting reports to monitor their business’s finances and ensure its financial health. Profit and loss statements, accounts receivable aging reports and ...

While mainstream virtual reality (VR) is currently perceived as a tool for video games and entertainment purposes, developers and construction experts are finding practical applications for the ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...