Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's listening lodge.

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.