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Marketing Week
2 小时
TikTok counts cost of US ban
As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a ...
Marketing Week
7 小时
Lidl to scrap kid-friendly packaging on its ‘least healthy’ products
Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six ...
Marketing Week
13 小时
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as ...
By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...
Marketing Week
13 小时
Brands need to embrace both the worry and promise of technology to win over consumers
Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...
Marketing Week
20 小时
Marketing recruitment intention continues to fall as brands face up to national insurance ...
October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
Marketing Week
3 小时
Newly merged Carlsberg Britvic names CMO
Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.
Marketing Week
1 天
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...
Marketing Week
1 天
Wingstop UK’s first CMO on scaling up, taking risks and ‘two-way respect’
Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...
Marketing Week
1 天
Deliveroo credits grocery delivery with ‘driving growth’ for the whole business
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...
Marketing Week
1 天
EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility ...
Marketing Week
1 天
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive ...
As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Marketing Week
2 天
Reality Check: How Aldi owns the entry points that matter to win
In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...
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