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Marketing Week
2 小时
The Week in Tech: DeepSeek shakes up the AI industry and Threads gets ads
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
1 小时
Starbucks almost doubles marketing spend to ‘restore confidence’ in the brand
Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...
Marketing Week
2 小时
ITV CEO named as new The Marketing Society president
The Marketing Society has appointed ITV CEO Dame Carolyn McCall as its new president, replacing outgoing president Syl Saller ...
Marketing Week
2 小时
Center Parcs appoints Sara Holt to newly created CMO role
Former Merlin Entertainments UK and Europe group sales and marketing director, Sara Holt, will join Center Parcs UK and ...
Marketing Week
4 小时
Economic understanding, empathy, cultural cohesion: Key lessons for marketers in 2025
In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...
Marketing Week
5 小时
Morrisons reports strongest quarterly performance since 2021
The retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.
Marketing Week
9 小时
‘It was holding us back’: Why Skinny Tan changed its name Skin & Tan
Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are ...
Marketing Week
10 小时
Emotional brand-building can help a little more budget go a long way
While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...
Marketing Week
9 小时
James Hurman
While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...
Marketing Week
10 小时
How beauty brand Give Me Cosmetics used ‘simplicity’ to gain attention on TikTok Shop
Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.
Marketing Week
1 天
Former John Lewis marketing boss joins V&A to lead brand and audience strategy
Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...
Marketing Week
1 天
Asda drops Aldi and Lidl price match scheme
Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...
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