Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on ...

We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of ...

Apple Search Ads (ASA) are a powerful tool designed to drive traffic directly to your app through search. This iOS app promotion platform from Apple Inc. connects you with your target audience, making ...

Flipkart is the largest online marketplace in India, and with it, businesses get an incredible and robust platform by which they can reach millions of potential customers all over the country. The ads ...

With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus ...

Zack Faigen and Michelle Portillo of Skadden, Arps, Slate, Meagher & Flom LLP discuss a 9th U.S. Circuit Court of Appeals ...