A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

To tackle preventable illness caused by consuming harmful products we need policies that reduce their availability, affordability, and visibility, writes Alice Wiseman Using medical professionals to ...

Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and solutions company, today announced the ...

The ACCC has denied authorisation sought by the Infant Nutrition Council for an industry code which seeks to restrict the ...

Instacart's Super Bowl commercial gets by with a little help from some friends. To stand out during Fox's February 9 telecast ...