Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

As Saudi Arabia stands on the brink of remarkable transformation, the media and marketing sectors are set for a significant ...

Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

Study reveals 69% of top digital influencers fail to disclose promotions properly, leading to non-compliance issues.

It’s been barely a year since Sodali & Co was celebrating its acquisition of comms powerhouse Domestique. It’s already lost one of the biggest names.

Foxtel Media has appointed Ben Sumpter to the newly-created role of business development manager for the Melbourne ...