Axe tapped Sony, Wild Tangent and rich-media mobile advertising network Greystripe for the multiplatform game initiative, which includes mobile, the Web and console media, as part of a campaign to ...

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation ... Ping created six different keywords, ...