It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose to access the future of hospitality in the ...

ACKO Drive concluded the thrilling third edition of the TOTMs, The One That Matters (#TOTM), its annual awards programme for ...

Small businesses are uniquely positioned to leverage AI for business growth. Why? Because they have to do a lot with a little ...

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Little, Brown has promoted Celeste Ward-Best to marketing director across the group, a movement from her previous role as ...

"State of Destination Marketing 2025" by Sojern reveals increased digital advertising budgets among DMOs, with growing challenges in ROI demonstration and opportunities in AI and data-driven ...

Publicis had net cash of EUR 0.9 billion (EUR 3.6 billion cash and EUR 2.7 billion in debt) at the end of 2024, with debt/EBITDA at only 1. This is fairly conservative leverage. We believe the company ...

Welcome to the Money blog as the Bank of England announces a cut in the base rate from 4.75% to 4.5%. You can submit a ...

BPI received multiple honors at the 60th Anvil Awards, reinforcing its leadership in strategic and purpose-driven ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

As a new season begins in Riyadh, LIV Golf keeps moving toward the mainstream with broader acceptance from sponsors, ...